Campus Burger
Campus Burger was completed as a pair project to redesign the identity of a local restaurant in East Lansing, Michigan. We chose to redesign the fast food restaurant, Campus Burger.
The original restaurant was in a small store front with inconsistent logos and colors. Navigation through the restaurant was unclear, and the overall design of the restaurant felt dirty and uncivilized. We decided to create a consistent color pallet, logo and secondary mark for Campus Burger. We wanted to create an aesthetically appealing look for the restaurant and a more eco-friendly system. The wraps and bags are made from recycled paper, and the fry container top holds the cheese sauce so the container is more efficient.