The purpose of this project was to create a new company and build a full corporate identity from a logo and business card to magazine ads, merchandise, a brochure, packaging, and a website.
Paddle Pit is a kayak rental and trip service that’s located in Michigan’s beautiful Upper Peninsula. It offers the largest variety of recreational kayaking in northern Michigan, and it aspires to create the most enjoyable paddling experiences for all of its visitors! Paddle Pit has several different water paddling options including rivers, inland lakes, and shoreline paddling in Lake Superior. Paddle Pit offers hourly and daily kayak rentals as well as week-long rentals if visitors choose one of the kayaking trips such as the “Tahquamenon Run” or “The Vertical”. This is a friendly, fun and adventurous company that’s looking to give visitors a unique and memorable experience.
On February 25, 2019, Paddle Pit won a gold ADDY at the West Michigan ADDY competition! It went on the the Regional portion of the competition in Illinois where it won a Silver Student ADDY. Now it will go to Washington D.C. to be judged in the National competition. Exciting stuff!
Logo, letterhead, envelope, and business card.
Paddle Pit Travel Guide
Paddle Pit Travel Guide - Sample Pages
Magazine ad
Magazine Ad
Paddle Pit Membership Box
31 inches x 7 inches x 9 inches
Paddle Pit Membership Box
31 inches x 7 inches x 9 inches
The making of the Paddle Pit kayak prototype! A fresh coat of spray paint and some vinyl decals can make such a huge difference.
The Paddle Pit kayak’s first time in the water!
Paddle Pit won a Gold ADDY at the Mid-Michigan competition and a Silver ADDY at the Regional competition! Currently, it is in Washington D.C. competing at the National competition. Results will be announced in June!